A NEW RAINBOW TO HONOR OUR FRONTLINE HEROES BREITLING’S LIMITED-EDITION WATCH SUPPORTS HEALTHCARE PROFESSIONALS TACKLING COVID-19
In April this year, Breitling introduced a watch that attracted enormous attention.
The Breitling Superocean Heritage ’57 Limited Edition was launched during the brand’s first-ever Summit Webcast which, because of the pandemic and lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000 pieces. Part of the proceeds from the watch are being donated to charities supporting the frontline healthcare workers in some of the most affected countries. Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, Breitling will donate CHF 500,000.
The Superocean Heritage ’57 Limited Edition II supports a great cause. As is often the case with Breitling, it all started with a superb watch and a compelling story. In April, Breitling introduced its first Superocean Heritage ’57 Limited Edition. The reactions were overwhelming ly positive.
Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, the company will donate CHF 500,000, which will be split equally among six charities, and is encouraging its retail partners to contribute to the initiative.
reitling CEO Georges Kern says: “We were amazed by the popularity of the Superocean Heritage ’57, which told us that we could do something for the incredible healthcare workers. They have sacrificed so much and we wanted to make it clear how much we care with this new version of our own rainbow.”
Breitling has also announced that one of the Superocean Heritage ’57 Limited Edition II watches will be auctioned by Charitybuzz in June.
Supporting Healthcare Workers on the Front
Breitling has chosen to support the following out- standing charities, all of which are active in the global struggle against the COVID-19 pandemic.
In the USA, Breitling will make a donation to Direct Relief, a humanitarian aid organization that aims to improve the health and lives of people affected by poverty or emergencies. It is helping to make sure that the courage of health workers on the front lines is honored with meaningful support, and that the people most at risk in this pandemic are cared for.
Superocean Heritage ’57 Limited Edition II
The Superocean Heritage ’57 Limited Edition II is all about color. Its rainbow-inspired highlights are a clear link to the symbol that has come to represent support for frontline healthcare workers around the world.
This model has a 42-millimeter stainless-steel case and bidirectional rotating bezel with an ultrahard blue ceramic bezel ring and a blue dial.
The Superocean Heritage is avail- able with either a gold-brown vintage-inspired leather strap with pin or folding buckle or an integrated Ocean Classic stainless-steel bracelet with a butterfly clasp.
For anyone who wants to add even more color, this Limited Edition can be matched to a vibrant Outerknown ECONYL® yarn NATO strap
The Superocean Heritage ’57 Limited Edition II is limited to 1000 pieces. The caseback is engraved with the words “ONE OF 1000”. What a perfect, colorful way to own an incredible watch and to say thank you to the frontline heroes.
PVP 4,750 €