TAG Heuer’s 160th anniversary celebrations continue with the re-edition of a Heuer Montreal collector’s timepiece
The TAG Heuer Carrera 160 Years Montreal Limited Edition, a colourful creation that pays homage to the brand’s heritage, blends the 1972 Montreal timepiece with the TAG Heuer Carrera of today.
The creativity behind this limited-edition anniversary timepiece stems from the idea of fusing the designs and DNA of two iconic TAG Heuer watches. Their new TAG Heuer Carrera 160 Years Montreal Limited Edition is directly inspired by the White Heuer Montreal, reference 110503W, which launched in 1972. Today, it is an exceedingly rare collector’s item. For the anniversary model, TAG Heuer borrowed the original, perfectly balanced red, yellow and blue colour palette of the White Heuer Montreal. The bright dial is emblematic of the 1970s, when watch design was transformed by the ability to use coloured luminescent materials; this invention opened-up a fantastic new era of creativity, especially for Heuer.
Limited to 1000 units
Ten years earlier, in 1962, then-CEO Jack Heuer heard the story of the legendary Carrera Panamericana, one of the most treacherous road races in the world. The word carrera, which in Spanish can mean road, race, career or course, caught his attention: he knew immediately that this would be the perfect name for a new timepiece.
The first Heuer Carrera chronographs left the factory the following year. As a lover of clean, modern design, Jack Heuer wanted the aesthetics of the Heuer Carrera chronograph to be pure and well-proportioned – features that make the watch perfect for drivers who need to see the time at a glance during adrenaline-pumping races.
These stories and designs all merge on the matte white dial of this special timepiece, which holds three stunning blue “azurage” counters. The chronograph minute counter at 3 o’clock stands out with three curved lines from 1 to 5, 10 to 15, and 20 to 25 that are coloured with yellow Super-LumiNova®. The same yellow Super-LumiNova® is also found on the central minute and hour hands. A central chronograph seconds hand features a distinctively different bold red lacquer.
TAG Heuer Carrera 160 Montreal
Price 6.400 Euros
