TAG Heuer x Fragment Design

TAG Heuer collaborates on new motor-racing-inspired limited-edition timepiece with Fragment Design’s Hiroshi Fujiwara

The TAG Heuer x Fragment Design Heuer 02 chronograph is a collector’s piece limited to only 500 units. It sports a daring red sapphire case back and is fitted with the outstanding manufacture Heuer 02 movement, which boasts an impressive power reserve of 80 hours.

Fragment Design makes its mark on the TAG Heuer chronograph

The latest collaboration between the two brands has created a daring reinterpretation of TAG Heuer’s signature motor-racing-inspired C-case models from the 1960s and 1970s, a case shape also found in TAG Heuer’s present-day collections. 

he avant-garde Swiss watchmaker has revealed its second collaboration with the Godfather of Streetwear, Hiroshi Fujiwara, with a one-of-a-kind design equipped with a manufacture movement, the Calibre Heuer 02. Building on the resounding success of its first creation with the Japanese designer and his Fragment Design label in 2018, the latest collaboration has resulted in a bold yet minimalistic limited-edition novelty – a pure reflection of TAG Heuer’s motor-racing heritage and bold design principles, with high-end finishes, a ceramic bezel and a fiery red sapphire case back.

Introducing a globally influential designer, musician and watch lover

Hiroshi Fujiwara is the founder of Fragment Design, a multidisciplinary label created in 2003. He has since collaborated with some of the biggest and most renowned names in fashion, design and art. Fujiwara is a legendary figure who is celebrated in his homeland of Japan and around the world for his unique take on hip-hop streetwear. Beyond his legacy in contemporary fashion, Fujiwara is also known for his impact on mainstream culture, music and covetable design.

The latest collaboration between the two brands has created a daring reinterpretation of TAG Heuer’s signature motor-racing-inspired C-case models from the 1960s and 1970s. A case shape also found in TAG Heuer’s present-day collections.

Hiroshi Fujiwara explained: “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character”.

TAG Heuer x Fragment Design (44 mm) Calibre Heuer 02 Automatic Chronograph

Price: 5.800 Euros

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