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Sotheby’s subastó un reloj exclusivo de IWC Schaffhausen: la Edición del Calendario Anual del Gran Aviador, «Le Petit Prince», fue subastada, obteniendo una oferta ganadora de 38,000 CHF. Una parte de las ganancias de esta subasta beneficiará a la Antoine de Saint-Exupéry Youth Foundation, con el fin de impulsar su expansión en los EE. UU. y alcanzar su objetivo de ofrecer capacitación y proyectos educativos a incluso más jóvenes de todo el mundo.
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