Presenting the LOLLIPOP by Sartory-Billard

What began as an April fool’s joke, to this day year ago has become a watch. Exactly one year ago, an innocent “tongue in cheek” moment the LOLLIPOP by Sartory-Billard has come to life at the request of CronotempVs Collectors. Sorry, we could not resist the temptation when we saw it…

Hand painted and signed

The meticulous craftsmanship of each dial begins with its manufacturing process, carefully sculpted to embody the essence of the Lollipop design. Every curve, contour, and detail is meticulously crafted to capture the spirit of the timepiece. However, what truly elevates these dials to a level of unparalleled artistry is the final touch provided by the skilled hand of none other than André Martinez. A household name amongst haute Horologerie manufacturers. He was also kind enough to sign each and every 14 dials.


Bracelet & Strap

Each SB07 timepiece is crafted with meticulous attention to detail, marrying style and comfort to provide an unparalleled wrist-wearing experience. In our dedication to ensuring complete satisfaction, every SB07 watch comes with two adaptable straps: a metal bracelet featuring adjustable end links, and a finely crafted rubber strap courtesy of Delugs.


The Delugs rubber strap has been created with meticulous attention to detail, embodying both exceptional craftsmanship and unparalleled comfort.

Based on the SB07

The inspiration behind the SB07 sports watch stemmed from the aspiration to craft a versatile timepiece suitable for various settings and activities. Recognising the growing interest in both functional and stylish sports watches, we identified a niche for a premium timepiece that seamlessly blended durability, functionality, and sophisticated aesthetics. This latest sports watch marks a departure from our earlier dress watch models, presenting a chic yet practical choice tailored for active individuals.


40mm in diameter, 48mm lug-to-lug, and 10.65mm in height (metal). Makes for a very light and pleasant wear. Its proportions are well balanced despite the 100 meters waterproof rating.


68 hours automatic movement

The heart of the Lollipop timepiece beats with precision and reliability, thanks to the La Joux-Perret automatic G100 movement that drives its intricate mechanisms. La Joux-Perret is renowned for its expertise in crafting high-quality movements that blend tradition with innovation, and the G100 is no exception. This self-winding movement ensures the smooth and accurate operation of the watch, providing its wearer with a seamless and reliable timekeeping experience.

One of the standout features of the Lollipop is its impressive power reserve of 68 hours. This means that even if the watch is not worn for a couple of days, it will continue to keep time accurately without needing to be wound. This extended power reserve adds convenience to the watch wearer’s experience, allowing them to enjoy the timepiece without worrying about constantly winding it.


  • Base Model: SB07
  • Caliber: LJ-P G100
  • Functions: Hours, minutes and seconds
  • Power reserve: Automatic 68 hours
  • Material: Steel
  • Size: 40 mm
  • Caseback: Sapphire
  • Dial: Hand painted LOLLIPOP
  • Lume: Blue tritium blocks
  • Water resistance: 100m/330ft
  • Bracelet: Steel
  • Origin: Switzerland


Delivery: Summer 2024

Price: 8,240€ (VAT not included)


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