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Massena LAB, the timepiece creation studio founded by watch industry veteran William Massena, is proud to announce the release of its latest collaboration project, the 17.09 MING x Massena LAB Limited Edition

17.09 MING x Massena LAB

Designed as a daily wearer with easy functionality and a unique design language, this limited edition is bound to create some buzz as it is MING’s first collaboration with another brand. The 17.09 MING x Massena LAB.

The first thing viewers of the watch will notice is the intricate honeycomb dial, with its hexagonal pattern adding a striking visual texture to the overall appearance of the watch. Done in two colorways — subtle honey or contrasting black, the 17.09 MING x Massena LAB Limited Edition dial is a modern interpretation of Rolex honeycomb dials from the mid-century. The circular brushed outer portion of the dial nicely complements the angles and lines of its busy honeycomb center and provides balance to the overall aesthetic.

17.09 MING x Massena LAB

Next are the watch’s numerals, which appear to be floating above the dial, giving it a three-dimensional effect. This is done by laser etching the underside of the crystal, thus raising them off the dial and into space. They are filled with Super-LumiNova for superior visibility in low light situations and the new configuration allows for the numerals to glow with a new intensity. At the three and nine o’clock positions, the MING and Massena LAB logos have been tastefully placed, seamlessly integrating into the overall design language of the watch.

The polished and brushed 316L stainless steel case recalls the “padellone” (little frying pan in Italian) cases that were found on Rolex 8171 while still maintaining the trademark flared lugs of the 17.09. And with its 38mm case, the MING x Massena LAB Limited Edition sits comfortably on a variety of wrist sizes. Flipping the case over, the same honeycomb pattern found on the dial is mimicked on the back.

Just like the original 17.09, the MING x Massena LAB Limited Edition features the modified version of the Sellita SW330-2, the 330.M1, developed by Manufacturer Schwarz-Etienne. This movement has an independent hour-hand adjustment mechanism, making it much easier to set the time. This feature is exclusive to the MING 17.09.

Limited to 200 numbered examples (50 in honey, 150 in black) the 17.09 MING x Massena LAB Limited Edition will be available for purchase on Thursday, May 20th at 10:30am EST (GMT -5) at massenalab.com. Priced at $2,795 USD (honey dial) and $2,595 USD (black dial) each watch includes a matched strap by Jean Rousseau Paris, which offers the wearer a distinctive style.

Watches will be delivered in late July, and shipped from New York City.

17.09 MING x Massena LAB

Model: 17.09 MING x Massena LAB Limited Edition

Functions: Hours, minutes; independently adjustable hour marker

Material: Stainless steel

Dimensions: 38mm; 10mm thickness, 44mm lug to lug

Dial: Honeycomb pattern dial

Double sided anti-reflective coating

Caseback: Closed steel back with special honeycomb engraving.

Lume: Super-LumiNova X1

Caliber: 330.M1 – based on the Sellita SW330-2, by Manufacturer Schwarz-Etienne

Power Reserve: 42 hours

Water Resistance: 100 meters

Strap: smooth calf in honey with brown alcantara lining, brown alcantara with brown rubber

lining and orange contrasting stitching; quick release with curved fitting

Lug Width: 20mm

 Priced at $2,795 USD (honey dial) and $2,595 USD (black dial)

Info…

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