A TIMELESS SYMBOL
It all started in 2009. Bell & Ross likes to break the mould and relentlessly explore new worlds. That same year, the brand made a big impact with the launch of its BR 01 SKULL, which dared to shake up traditional watchmaking codes.
From the Vikings of the first millennium to the paratroopers of the Second World War, including the pirates of the 17th and 18th centuries, the skull has always been a very prominent warlike symbol. Historically, the most formidable fighters displayed their bravery by wearing skulls, both to upset their opponents and to ward off bad luck.
Pirates flew their Jolly Roger atop the masts of their boats, terrorising ships’ crews struck by this black flag emblazoned with a skull and crossbones. At dawn on 6 June 1944, during the Normandy landings, paratroopers from the 82nd and 101st American Airborne Division emerged from the night wearing a badge on their jumpsuit that bore a skull and these words: Death from Above. The series of SKULL watches by Bell & Ross pays tribute to these experienced and outstandingly courageous military personnel.
AT THE CONFLUENCE OF HAUTE HORLOGERIE, ART AND DESIGN
Aside from its warlike significance, the skull, an accepted sign of death, has a philosophical meaning as it symbolises the fragility and brevity of life, particularly in vanitas works of art. Memento mori (remember you must die) recall gruesome depictions in ancient paintings or in curiosity cabinets owned by humanists from the Enlightenment.
exican tradition celebrates the Day of the Dead in the month of November, and it is a time for mocking death by wearing the famous calaveras, brightly coloured decorated skulls. This irony is expressed by the BR 01 CYBER SKULL in revealing a mischievous smile when its mouth is opened. It has a timelessness displayed in its faceted relief, conveying an ancient symbol in an ultra-contemporary style.
Today, B&R is unveiling the Bell & Ross 01 CYBER SKULL. This timepiece revisits the art of the skull watch. Its design is far from the vintage style usually associated with the Skull, to establish itself in contemporary modernity. It projects this art born in the 20th century into the future. A watch with several faces, it is where watchmaking, design, symbolism and bold creativity meet.
Bell & Ross BR 01 Cyber Skull
Price 9.900 Euros