Although many are familiar with Chopard but little is known of L.U.C as a high-end watch maker. In car terms L.U.C is to Chopard what “AMG” is to Mercedes Benz or “Scuderia” to Ferrari. A small and very exclusive club within a larger company that takes things further to satisfy their more demanding customers.
For some time now it has become an absolute “must” amongst watch enthusiasts to be a “manufacture”. L.U.C is indeed one of those that can boast they have the much acclaimed title. For all those that think this to be most important note that in some cases they go well beyond that. L.U.C/Chopard not only conceive and manufacture their own movements but also make their own cases/bracelets. This process begins with the smelting their own metal formulas to create different gold types. L.U.C is a very well kept secrets amongst those that appreciate high-end and traditional horological values. Like many “Haute Horlogerie” power houses, the L.U.C Manufacture is located in one of the most traditional Swiss Horological towns in the Vallée du Joux, Le Locle. That fact alone should clarify any doubts about the legitimacy of their products.